What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Subaru Ft. Walton Beach

Subaru and Subaru Ft. Walton Beach believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Share the Love...  –  Steve K

When we got the call to be part of our local Share the Love event, we were overwhelmed with joy. When we met the staff, it was even better. They were enthusiastic about our mission to help Veterans and Children in need of a trained Service Dog. I was able to tell them our story, I will share a little on this post, as well. We fully train bred-for-purpose dogs to become Service Dogs. We take what we consider the finest pups and start training them as early as 6-weeks to assist Veterans with PTSD, Traumatic Brain Injury, Mobility Impairment, and Sexual Trauma; as well as, Children with Epilepsy and Autism. We provide these dogs at absolutely no cost to the recipient. We also provide all of the equipment needed and a lifetime of support. We are passionate about what we do. We believe we do it better than most. We are committed to our community that is largely comprised of military families. A lot of people don't realize that 22 Veterans will lose hope and end their own life every single day. In a community with such a great population of Veterans, it affects us. When the Subaru team heard this, they became passionate. When the event was finished and the numbers were in, we were presented with a check for nearly $15,000. We were absolutely blown away. After talking with the team once again, and taking a few pictures, everyone was fired up about how to continue to assist. We will be acquiring a new puppy in a few short weeks. We were asked if the funds could go to a specific pup, that Subaru FWB could follow from puppy to person. What a fantastic idea. The numbers work almost perfectly to cover the cost of purchase of a very special puppy for our program, a Giant Schnauzer. In a month or so, we will bring the pup by to meet the team that made him possible. We will train this pup for about 18-months before placing it with a new handler. I look forward to them naming this amazing puppy, and following its life of training and pairing up with someone to help them. Subaru of FWB is truly the epitome of what a community partner looks like. We are excited to have this opportunity to work alongside them. We are grateful to them for supporting our mission to STOP 22. If you are reading this and would like to join our team, or if you need assistance with a Service Dog, please reach out to us via the web at PLFservicedogs.com Steve Kotowske Executive Director